Boet: For the life of me, i just can not fathom why an hour per year should be devoted to saving energy and the pollution that goes with it. Surely we should make a conscious effort to do so each and evey day?
Earth Hour does not purport to be an energy/carbon reduction exercise, it is a symbolic action. Therefore, we do not engage in the measurement of energy/ carbon reduction levels.
Earth Hour is an initiative to encourage individuals, businesses and governments around the world to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to our environmental challenges.
Participation in Earth Hour symbolises a commitment to change beyond the hour.