Facebook is in the business of spying on people and collecting data to sell to the C.I.A., governments, businesses, whoever. If Zuckerberg was told several years ago that the Illuminati will ensure that hell be handsomely rewarded if he follows their direction, than that is what would keep him from selling out. If you knew that there was a force as powerful as the Illuminati and they guaranteed that they would take care of you, there would be no risk involved in with riding it out a couple more years. Zuckerberg surely had the abilities to perform some risk assessments, and the only thing that would keep the risk to net worth value in agreeance to have him stick around would be the guarantee of a ridiculously large sum of money, backed by a sure-fire source; The Illuminati...